The New Strategy Of Sidharth Malhotra’s ‘Ittefaq’ Is To Not Promote The Movie

Ittefaq Movie

The official trailer of Sidharth Malhotra, Sonakshi Sinha and Akshaye Khanna starrer ‘Ittefaq’ was dropped last week and quite frankly, it was awesome. As we know, the movie is the remake of Rajesh Khanna starrer 1969 movie ‘Ittefaq’, which was a huge success; now, this movie looks a little different than that, it has the same storyline but it looks like the story will be shown in a different way.

The producers of this suspense-thriller say that they are following no promotional strategy because such films don’t need that. Karan Johar, who is one of the producers, recently said that they will not promote the movie anywhere; they will not go to any reality show or have any media interaction regarding the film.

“We want to protect the intrigue and thrilling point of the movie. It’s the fact that when the actors will have the media interaction, they will reveal some facts and details and we don’t want that with this movie. BR Films and Shah Rukh Khan also want the same thing”, he said.

He also revealed that they are coming up with a new song ‘Raat Baaki’ of the movie, it will be shot on Sidharth, Akshaye, and Sonakshi and will have an interesting music which will go very well with the story. He also said that there will be no promotional song in the movie.

The movie looks interesting and intriguing and it is something which Bollywood doesn’t do a lot now a days. It looks very different than other Dharma Production movie and will release on 3rd November 2017, and it should not be missed.

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About Rohit Ranjan

A new journalist, with a pen and a different perception. Also a story writer and love watching films, specifically Hollywood.